The Original Crush - Trucker

This is where it starts.
A proper Orange Crush deserves proper headwear.

This collab with Lupuline - built for long afternoons, coastal bars, and the kind of days that don’t ask what time it is, this hat is the foundation of Crush Culture. Clean from the outside. Full of detail on the inside.

The front features our signature Crush Culture mark, anchored by a bold orange slice. A quiet nod to the drink that inspired the brand and the ritual that comes with it. The structured cream crown keeps things sharp, while perforated black panels add breathability without drifting into trucker territory. The red brim brings it home. Familiar, worn-in, and ready.

Flip it over and the story gets better. A custom crab-pattern lining pays homage to Maryland roots and the bars, docks, and back decks where the Orange Crush became a way of life. Branded interior taping and a patterned crown finish the hat the way it should have been done all along.

This isn’t novelty gear.
It’s not seasonal filler.
It’s the original.

Details

• Structured cream front panel with Crush Culture patch

• Perforated black side and rear panels for airflow

• Red curved brim with reinforced stitching

• Custom crab-print interior lining

• Branded Crush Culture interior taping

• Adjustable fit
  
  

Wear it like you mean it.
Welcome to Crush Culture.