About Lupuline Co.

Beer people get it. The guy who brings a bottle of something rare to the cookout. The friend who knows every brewery within a 50-mile radius. The person who actually uses the term "mouthfeel" without irony.

That's who we're making clothes for.

What We're Doing

We make apparel for people who live beer culture, not just drink it occasionally. Not brewery merch. Not novelty tees with IPA jokes. Pieces you would actually wear to dinner, a meeting, or anywhere that isn’t just a taproom.

The hop patterns on our hoodies are not there to announce that you like beer. They are there because hops are genuinely beautiful, and because if you know, you know. The topographic prints reference terroir and place, because beer, like wine, comes from somewhere specific.

Why It Matters

Most beer apparel falls into two camps. Free brewery swag from a tasting, or novelty shirts that are funny once. We wanted something in between. Clothing that acknowledges you are part of this culture without making it your entire personality.

Think of it this way. You would not wear a shirt that says “I LOVE WINE” in giant letters. But you might wear something with a subtle vineyard-inspired pattern. Same energy.

The Name

Lupulin glands are the tiny yellow sacs inside hop cones that contain all the oils and resins that give beer its flavor. It's the good stuff, the essential element. That felt right.